Every Ramadan, more than 120 satellite TV channels across the Arab world engage in a high-stakes content race. Scripted dramas – aka musalsalat – become cultural currency, and platforms compete ...
More than half of Ramadan viewership in the APAC and MENA regions now takes place online.
Strategic, high-impact publicity – teaser trailers, exclusive interviews, behind-the-scenes social media content – generates massive anticipation and translates into record-breaking first-week viewership.
Users can enjoy exclusive premieres for 'Afkar Ommi', 'Fedda, Al-Masar', 'Min Al-Ahad' 'Ela Al-Khamees' and 'Qate’e Wareed'.
BeIN has introduced exclusive Ramadan subscription deals with the promo code 'RAMADAN'.
A fresh take on the Ramadan content offerings, bringing a mix of history, culture and investigative content, including newly released originals, exclusives and returning favourites.
Under the theme “Better Together”, TikTok emphasises connection—uniting communities, enhancing products through bundling, expanding media reach and collaborating with publishers to elevate entertainment.
All shows will be available to stream on the ADtv platform and app.
With 10 Arabic series, Viu is delivering a mix of drama and comedy, including exclusive Egyptian and Levant titles alongside Gulf productions.
New Egyptian stars, including Engy El Mokadem, Mariam El Khost and Hussein Fahmy, will join the returning cast.
Starring Ahmed Fahmi and Myrna Noureldin, the drama unfolds a story of love, betrayal and vengeance.
Through comedic moments, the series navigates the complexities of family and social conflicts.
Research shows a spike in media consumption during Ramadan, with Connected TV (CTV) surpassing linear TV as the leading platform.
Currently, the app offers a free trial till Ramadan, allowing users to explore an extensive library of premium content tailored to diverse tastes.
For this year, MBC’s lineup features a mix of productions, spanning comedies, dramas, talk shows and culturally rich content.
How do Arabic productions resonate globally while maintaining cultural integrity, and what are the challenges of monetising Arabic content in non-Arab markets? Industry experts got together at the BroadcastPro Summit ...
Industry experts gathered for a roundtable organised by BroadcastPro ME and Cleeng in Dubai to discuss how to future-proof their OTT services.
The network garnered 437.4m views on its digital platforms during Ramadan, marking a 228% growth.
Despite steady production values and the release of brand-new content, the overall Arabic content market remains underrated due to a lack of measurement and data. Heba Korayem explores the dynamics ...
During Q1, Evision demonstrated significant growth, reaching a milestone of over 5.5m users.
This Ramadan, Viu brings forth a lineup of eight new and exclusive series spanning Egyptian, Bedouin, Gulf, Turkish, and Korean genres.
With a diverse lineup, Shahid promises an entertaining Ramadan season for audiences across the region.
Viewers can look forward to this season’s new content across various channels, such as MBC1, MBC DRAMA, MBC MASR, MBC5, and MBC IRAQ.
Viewers will be able to watch the shows on channel number 25 OSN, channel number 251 at beIN, channel number 54 at STC, or via discovery+ available on StarzPlay and ...
BeIN’s specially curated content for the holy month spans from original drama series to culinary shows, alongside a variety of animated and educational content tailored for children.
This season, the company will present three Egyptian series, a Moroccan series, as well as religious content, among other offerings.
he lineup presents the first Yango Play Original Saudi Production - 'Sakf El Waled'.
All programmes will be available for online viewing through the ADtv streaming platform, and specific air times will be revealed closer to the beginning of Ramadan, which is anticipated to ...
The Ramadan series lineup encompasses productions from Watch IT's own library, including 'Lahzet Ghadab', as well as offerings from the UMS Group.
The Trade Desk recently convened senior marketeers and agency leaders in Dubai for a 'Future of Ramadan Television and Advertising' fireside chat.
ERCM aims to connect content creators and distributors with platforms seeking top-notch Ramadan content. The fourth edition of the event attracted companies like beIN, Shahid, Studio 100 Media and Abacus ...
Notable Arab stars missing from 2024 Ramadan drama line up.
Ramadan is a standout period in MENA media entertainment, when we see some of the finest productions in the region showcased. Heba Korayem, an expert in the Arabic content market ...
More than 240 meetings were held during the salon, during which co-funding and rights sharing discussions were encouraged.
Roya's team is currently working on launching two new series, following the success of the first radio drama.
The SVOD platform also witnessed more than 50% increase in new sign-ups compared to Ramadan 2022.
All eight Ramadan series are also currently streaming on Shahid.
The Ramadan content includes 'Ramadan Kareem 2', 'Shabab Al Bomb 11', and 'Baba El-Majal', among others.
The show will air on OSN+ throughout Ramadan, starting on March 23.
The series is written by Youssr Taher and Rana Abu Al Rish and directed by Khaled El Halafawy.
The series depicts Battalion 101's role in fighting takfiri and terrorist groups in North Sinai.
The show’s curriculum is designed in close collaboration with regional experts to help children develop better self-awareness skills.
Throughout the six episodes, the main character navigates tricky situations by using key insights he knows by heart.
The series, which will screen on satellite channel ON TV, is directed by Mostafa Fekry.
During Ramadan 2023, TikTok will launch its Premium Publisher Programme, combining the best of MBC Group's content.
Directed by Youssef Idris, the show is based on a short story by the late Youssef Idris.
While most streaming platforms in the Arab world have been promoting themselves extensively in the market, one streamer has preferred to stay under the radar.
Anghami will host bi-weekly live programmes to discuss Ramadan TV shows in collaboration with TikTok creator and podcast host Nadim Safieddine.
The Ramadan content includes 'Bab Al Har'a, 'Al-Daheeh', 'The Ottoman', and 'Shoghol Aali', among others.
Snapchat has launched the new shows in partnership with broadcasters, digital publishers and creators across the MENA region.
From comedy to light drama to social drama to action series, Ramadan programming this year will cover a variety of genres.
Actor Nasser Al Qasabi will play the lead role alongside other 'Tash Ma Tash' alumnae Reem Abdullah, Habib Al-Sanei, and Laila Al-Salman.
During the holy month, three new radio shows will be aired including 'Messenger of Mercy', 'Eyes On', and 'Catch a Vibe'.
The shows include 'Tijan Al Noor', 'Al Matbakh Addemashqui', and 'Ajeen w T’heen', among others.
Some of the titles include 'Studio 22’, 'Amina Haf 2', 'Natihat Sahab', 'Bibi', and 'Al-Mishwar', among others.
Abu Dhabi TV and ADTV app will broadcast the programmes for free throughout Ramadan.
Al Emarat TV and the ADTV app will premiere Emirati and Khaleeji series, cooking shows, and religious programmes, among others.
150 Virtual Meetings took place during the two days of the event.
Google is launching a dedicated content hub on YouTube for the Middle East and North Africa (MENA) to bring together over 500 Arabic TV shows, ranging from comedy and action, ...
